About Us and Our Brand

About Times Jewels NYC

At Times Jewels NYC, we believe everyone deserves to shine. Founded in 1996, our mission has always been to make high-quality, diamond-like jewelry accessible to all—without the traditional diamond price tag.

We specialize in moissanite jewelry, offering the brilliance and elegance of diamonds at a fraction of the cost. Every piece is crafted with care using 925 sterling silver and designed to deliver lasting beauty, comfort, and confidence.

More than just jewelry, we hope our creations become part of your story—whether it's celebrating love, achievements, or simply treating yourself. With decades of experience, a commitment to quality, and reliable after-sales service, Times Jewels NYC is here to help you create unforgettable memories—one sparkle at a time.

Dedicated to You

We believe every piece of jewelry tells a story—yours. Whether it's an engagement ring, a wedding band, or a gift to mark a special moment, each Times Jewels NYC creation is designed to capture emotion and preserve memory.

That’s why we tailor every piece to your style, your fit, and your story. From the sparkle of moissanite to the enduring quality of 925 sterling silver, our jewelry is crafted with care and precision—meant to be worn, loved, and passed on.

To help you find the perfect match, we offer customization options and support throughout your journey. Our team is here every step of the way, from the initial idea to aftercare—ensuring a seamless, personal experience.

We understand the joy and excitement of receiving a piece made just for you. That’s why we ship quickly and securely, bringing your forever jewelry straight to your door—no fuss, just timeless beauty and meaningful moments.

Honest and Trustworthy

At Times Jewels NYC, our commitment is simple: the customer always comes first. We are driven by a customer-obsessed mindset—focused on meeting your needs, exceeding expectations, and ensuring every shopping experience is joyful and stress-free.

All of our jewelry is crafted from 925 sterling silver, with moissanite stones that pass standard diamond testers and come with certification for your peace of mind. To enhance both shine and durability, we add an extra layer of white gold plating—making our pieces water-safe, so you can wear them confidently while showering or swimming.

We don’t just want to sell jewelry—we aim to build long-term relationships. Your trust means everything to us, and we’re here to ensure that every piece you purchase from Times Jewels NYC is not only beautiful, but also backed by sincerity, quality, and care.